Illustrations for Premera.com
As part of a large rebranding and redesign effort, we have been hard at work to develop an illustration style that closely aligns with our brand attributes. Brand consistency in addition to an increasingly more usable website is all part of our goal to build trust with our users and show them that we are their passionate health care advocates.
ProCreate iPAD app
Have you ever stumbled upon an icon that made you head scratch? Ever wondered why a particular icon is used to convey a message? I always do wonder and sometimes it's a mystery.
Process: I don't want my users to go through same so I took designing illustration approach a little different.
I start with a pencil and paper and put down multiple ideas to illustrate a topic or a concept. Once I have enough ideas on paper then I take that to silent critique sessions where I get non-bias inputs. I refine those eliminating most subjective critiques and conduct a usability test. Once I get the satisfactory passing measure i develop and refine further to fine illustration that I can deliver to my team.
Scale: The illustrators have been developing a style based on the example most affiliated with their brand attributes. Together we've explored the various use cases for illustrations in our products and continue to refine the style as the broader redesign is fleshed out. My aim is to be as consistent as possible, developing a style guide that we can all work from as well as share with vendors who are developing illustration in different projects for us.