Improve sign up experience for Premera.com

Opportunities for improvement

1. Without an ID card

2. Orphan accounts

3. lengthy and complex 

Design sprint

 

Identify user need

 

Sketch and prioritization

 

Experience map

 

Paper prototypes

 

Low - high fidelity prototypes and visual design 

How I measured success?

Usability test

 
 
 
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