Crafting

User-Centered

Digital Experiences

I'm Ankit Shah. I'm a user experience and visual designer based in Los Angeles, CA. I design user-friendly, simple, beautiful and responsive digital experiences.

Design Principles I Like to Follow

Over the years, I've learned, mentored and successfully implemented these fine design principles to my user-centered design approach. They are beacons to point to the right path ahead and reminds me of what the end goal should be.

Usable

Accessible

Sustainable

On Brand

Healthcare

Design System and Style Guide for Blue Cross

Case Study

Entertainment

State of the Art Project Planning App for Disney

Case Study

Finance

Rebranding and Redesigning Genesis Capital, E-Commerce Site

Case Study

Some Good Words From

My Fellow Co-Workers

Ankit has a keen eye for design and combines pragmatic data-driven design principles with a customer focus to deliver simple and friendly user experiences.

Karma Raad

Program Leader

He's a relaxed yet sharp collaborator who takes feedback in stride, consistently offering fresh ideas to improve any project, and engaging with developers with the right amount of technical expertise.

Melissa Serdy Velez

Product Designer

Ankit brings a positive energy, tireless work ethic and robust skill set to all his projects. It's no surprise clients and teammates enjoy working with him so much. He brings a grace and mindfulness to his designs, which are grounded in empathy and simplicity. It was a pleasure working with Ankit.

Bradley Hebdon

Director of UX

He is very patient, asks the right questions to understand customer pain points, and makes recommendations based on data to simplify customer experience.

Pushpa Chaubey

Product Management