✋ Hello, Thank you for stopping by 🙏
I'm Ankit Shah. Passionate product designer & strategist with a strong background in data, user-centered approach, and creative direction. I'm a LUMA-certified practitioner. I have experience in building out applications end-to-end. I also invest my time in continuous improvement that includes optimizing workflows, user research, and design process.
Grateful to Work with
Design Principles I Like to Follow
Over the years, I've learned, mentored, and successfully implemented these fine design principles in my human-centered design approach. Those are beacons to point me on the right path ahead and remind me of what the end goal should be.
Blend of Utility (right features) + Usability (which users can use easily)
Inclusive design; designing for all by following WCAG 2.0 AA standards
Creating a design system that brings technology and art on the same page
Sustain to Code
Users know your brand & they are loyal and I want to keep it that way
Some Good Words From
My Fellow Co-Workers
Ankit has a keen eye for design and combines pragmatic data-driven design principles with a customer focus to deliver simple and friendly user experiences.
He's a relaxed yet sharp collaborator who takes feedback in stride, consistently offering fresh ideas to improve any project, and engaging with developers with the right amount of technical expertise.
Melissa Serdy Velez
Ankit brings a positive energy, tireless work ethic and robust skill set to all his projects. It's no surprise clients and teammates enjoy working with him so much. He brings a grace and mindfulness to his designs, which are grounded in empathy and simplicity. It was a pleasure working with Ankit.
Director of UX
Ankit continues to challenge the D365 team to ensure we deliver great user experience while listening and working collaboratively with the D365 team to understand the leading practices to ensure that we deliver an optimal solution for the customer balancing design and technology strategy